target marketing

Target market analysis is the process of researching and understanding the specific group of customers that a business wants to target with its products or services. This involves identifying key characteristics of the target market, such as age, gender, location, income level, and interests, and collecting data about their needs, preferences, and behavior. There are […]

It has never been more important to know exactly who your target audience is and how to reach them. So how can you as a local business owner or operator start to utilise a targeting strategy for your business? Firstly, let’s start with some foundational knowledge to help you in your quest to target the